For decades, AM radio has been a familiar voice in our lives, broadcasting news, talk shows, and a wide variety of music genres. However, in recent years, the medium has been witnessing a decline in popularity and relevance. The rise of digital platforms and the advent of streaming services, and podcasts have significantly impacted the once-dominant AM radio.
Digital platforms
The advent of digital platforms, such as streaming services and podcasts, has revolutionized the way we consume audio content. With the convenience of on-demand listening and a vast array of content choices, consumers have shifted their attention away from traditional radio. Streaming services offer personalized playlists, while podcasts provide niche topics and specialized discussions, catering to specific interests. These alternatives have captured the interest of a younger, tech-savvy audience that seeks interactive and customized content.
Electric vehicles
Electric vehicles may be leading the charge to remove AM due to interference caused by electric motors, resulting in compromised reception and undesirable noises. Several manufacturers, including Ford, Mazda, BMW, Volkswagen, and Volvo, have ceased offering AM radio in their electric vehicles (EVs).
Congress
The Energy and Commerce Committee and its Communications and Technology Subcommittee are set to hold an “educational” hearing on Capitol Hill this week to discuss the presence of AM radio in cars. Statements supporting AM radio were issued by committee members. The officials highlighted the importance of AM radio in providing local news, emergency communication, and reliable public emergency networks. Bills have been introduced in Congress to make AM radio mandatory, and lawmakers have requested a status report from car manufacturers regarding their deployment of AM radio in vehicles.
Who listens
But does anyone still listen to AM? According to Nielsen, nearly 50 million individuals actively listen to AM . And AM signals continue to possess a significant advantage over FM as they can travel longer distances, making them a crucial communication lifeline for individuals facing natural disasters like hurricanes and fires. But will this be enough?